Alexander Lagger is a seasoned professional in the fields of political communication, voter engagement, and mobilization, with extensive experience in orchestrating campaigns for a spectrum of political parties, NGOs, and associations throughout Europe. Having been a former power user, he brought his expertise to CamBuildr, an innovative firm specializing in delivering software and pre-made campaigns for political communications, in 2021. In this role, he lends his knowledge to both product development and customer success, aiding NGOs, parties, and others in realizing their full communicational capabilities.

Simon Kruschinski has been a research assistant at the Chair of Political Communication of Prof. Dr. Marcus Maurer at the Institute of Journalism Studies at Johannes Gutenberg University Mainz since 2015. In 2022, he received his doctorate (Dr. phil.) at the Institute of Journalism Studies at Johannes Gutenberg University Mainz on the topic: “Use and effect of political microtargeting in European election campaigns”. Since August 2023, he has been project manager for the research project “Political online microtargeting in the context of the 2024 European elections: attitudes, knowledge, participation, privacy” funded by the German Research Foundation (DFG) with the Chair of Media Psychology at the University of Hohenheim.

His work focuses on:

• Political campaign communication (use and impact of data-driven campaign communication, persuasion and mobilization of voters, microtargeting, online advertising, door-to-door campaigning, door-to-door campaigning)
• Media coverage (media quality, media reality, media bias, news reception)
• Algorithmic public spheres (potential influence of social networks, algorithms and social bots on public discourse)
• Qualitative and quantitative methods of social science data collection and analysis
• Computational methods

Daniel Stich is a German politician and member of the SPD. He has been Ministerial Director at the Ministry of Science and Health of Rhineland-Palatinate since 2021. From 2014 to 2016, he was State Secretary of the SPD Rhineland-Palatinate and from 2016 to 2021 General Secretary and State Secretary of the SPD Rhineland-Palatinate. Stich also became Treasurer of the SPD Rhineland-Palatinate in 2021.

With effect from May 18, 2021, Stich was appointed Ministerial Director in the Rhineland-Palatinate Ministry of Science and Health under Minister Clemens Hoch (SPD). As Ministerial Director, he reports directly to the Minister and the Central Tasks and Health departments report to him.

Jana Faus is a political consultant and speaker. She is the founder and managing director of pollytix strategic research gmbh, an agency for opinion research and research-based consulting at the interface of politics, business and society. Jana Faus researches society at all levels and in all parts of the country and knows every village, from the Flensburg Fjord to Haldenwanger Eck. In one sentence: what leaves her laboratory works.

Wolfgang Schroeder is a German political scientist. He is a professor of the political system of the Federal Republic of Germany at the University of Kassel. From 2009 to 2014, he was State Secretary in the Ministry of Labor, Social Affairs, Women and Family of the State of Brandenburg.

Wolfgang Schroeder studied political science in Marburg, Vienna, Tübingen and Frankfurt am Main from 1980 to 1986 and received his doctorate from Justus Liebig University Giessen in 1991. From 1991 to 1997, he was a consultant in the Policy Department of the Executive Board of IG Metall in Frankfurt/Main. From 1997 to 2000, he was a consultant for industrial relations and responsible for fundamental issues of collective bargaining policy, contacts with parliament and the political parties. In 2000, he became head of the European Wage Coordination Department at the Executive Board of IG Metall, a position he held until 2003. Finally, from 2003 to 2006, he was Head of the Social Policy Department at the Executive Board of IG Metall.

In 2000, he completed his habilitation at the Department of Social Sciences at the Johann Wolfgang Goethe University in Frankfurt on the subject of The German Model on Trial. On the development of industrial relations in East Germany. Since 2001 he has been teaching as a private lecturer at the Johann Wolfgang Goethe University in Frankfurt. In the summer semester of 2001 he held a substitute professorship at the Technical University of Darmstadt and in 2005 he was a Visiting Fellow at the Center for European Studies at Harvard University.

Hannes Kirchbaumer has almost 20 years of experience as an entrepreneur. At the age of 19, he took over a traditional men’s fashion store from his father at an increasingly difficult time for the retail sector, which he managed for over five years. During this time, he was able to gain invaluable experience in business management and restructuring.

Online shopping fundamentally changed shopping behavior at this time. Hannes Kirchbaumer recognized the opportunities presented by this development and used his retail expertise to build up the e-commerce business for an internet agency. As a result, he developed a large number of successful online marketing, e-mail and social media campaigns, the successful implementation of which he also managed.

Based on this experience and his studies in business administration and psychology, Hannes Kirchbaumer developed his own approach to digital marketing. The focus has always been on the question of how to reach the right target groups at the right time with the right content via the right channel.

Since 2016, Hannes has been supporting his clients regionally and internationally in the planning and implementation of their digital strategy with his own company KIRCHBAUMER.COM.

He is a certified digital consultant and Google partner and maintains direct contact with the strategists of the leading social media platforms.

Dagmar Hemmer’s CV is characterized by the combination of public relations and political issues. After studying history and political science, she began her professional career as a research assistant at the Gesellschaft für Politikberatung und Politikentwicklung (ÖGPP). In the following years, Dagmar worked in the Austrian Parliament as a parliamentary assistant. This was followed by six years at the agency Ecker & Partner, three of them as head of the Municipalities and Institutions Unit. In 2009, Dagmar moved to communication matters, where she has been a partner since 2012 and the agency’s sole managing director since 2024. Dagmar has been an honorary member of the supervisory board of Südwind – Association for Development Policy and Global Justice for more than ten years.